A vision is the idea of a solution to a problem, to a product idea, to a conception or even to a new way of thinking. Businessmen who are persistent in the execution of their visions will achieve success.
One vision also indicates the use of future chances. The future management is particularly suitable to execute this, an innovation friendly climate and pick up the ideas of employees or Management systematically and specifically in the context of chance analysis. As a rule, the vision and real invention comes before an innovation.
Innovation management is the planning, organisation, carrying out and control of all activities of an enterprise which aim at the creation of innovations. Innovations are qualitatively new products, processes, techniques or strategies which are different than the status quo in the market and can penetrate themselves within the market or the enterprise.
An enterprise which does not replace his offer, invent new products constantly or develop new procedures will be rolled over by competition since it is no longer innovative. Therefore, innovations must be implemented fast. Target of the innovation management is the creation and the receipt of competitive advantages of the enterprise through innovations. It is the tasks of innovation management to guarantee that new ideas are recognized, picked up and judged systematically in the early phase of the innovation.
Basis of a successful innovation management is an innovation friendly climate in the enterprise by which the employees are encouraged to develop and to bring in their creativity, ideas and visions mainly through self-initiative. The demarcation of a new innovation to an improvement of existing products, processes or techniques is not favourable in practice. Therefore, innovation management should include idea management.
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